Ray Dunlap, CFP®, AIF®

Ray Dunlap, CFP®, AIF®

Founder and President

Ray's Credentials

About Ray

After a successful 15 year career in Investment Management and Financial Planning, Ray went out on his own in 1999, founding Dunlap & Associates Wealth Management. This change has allowed him to retain true independence to do what he feels is in the best interest of his clients, with no proprietary conflict. Ray and his team have helped hundreds of families prepare for one of the largest transitions of their lives – retirement! And, he looks forward to continuing to provide a high level of service and assistance to his clients and community for many years to come.


Q. What makes your practice different from other financial planning firms?

A. We really take a lot of pride in the fact that we know our clients as friends. We know about their hopes and dreams, their children, their grandchildren, and their network of friends. We really try to create a community of clients, and I think that's what sets us apart from other financial planning professionals.

Q. Who was the biggest influence in your career choice?

A. My Aunt Lou (my mom's older sister). She was a single mother who raised three kids in the 50's and 60's. She never made a lot of money, and retired basically on social security. Yet, she somehow paid off a mortgage, was able to travel to Italy with her girlfriends, and lived life full of love, warmth and humor. And if we can help our clients live that same kind of full life, irrespective of the money that they've got, then I think we've done our job. Aunt Lou was a huge inspiration to me in the way that I go about helping our clients.

Q. What's something about yourself that may surprise your clients?

A. In my younger years, I played the piano professionally. So whenever I have the opportunity to do so, I'm a substitute piano player in a couple of restaurants in Atlanta. I also play on an "old man's" hardball team in the area, and I'm just starting my 25th year of playing baseball in this league!

Q. #1 personality trait needed to perform your job?

A. Empathy. The job is not about us, it's about us doing the right thing for the client. And in order to be empathetic you have to be a good listener and be compassionate. You do have to have the necessary training to understand how to find the solution, but it all starts with empathy.



  • University of South Florida - Master’s Degree in Business Administration (MBA)
  • St. John Fisher College – B.A., History

Financial Certifications:


1“Five-Star Wealth Manager” (Atlanta Magazine) - Multi-Year Winner

Based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 2,210 Atlanta wealth managers were considered for the award; 526 (24 percent of candidates) were named 2016 Five Star Wealth Managers. (The criteria provided reflects the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award, may vary from year to year). These awards are not indicative of the wealth managers' future performance. Your experiences may vary. For more information, please visit www.fivestarprofessional.com.

Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.

The Five Star award is not indicative of the wealth manager's future performance.

Wealth managers may or may not use discretion in their practice and therefore may not manage their client's assets.

The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or Atlanta magazine.

Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future.

For more information on the Five Star award and the research/selection methodology, go to: fivestarprofessional.com